BCB and Associates Launched by The Toronto Globe and Mail — Gordon Arnaut, February 1995

Barbara Canning Brown launches the “first of many of her firsts!”

According to Gordon Arnaut of The Toronto Globe and Mail.   Barbara was the featured speaker to a gathering at the Toronto’s Design Exchange in February 1995.  That evening, for her, it was an opportunity to talk about her favorite subject — “Database Marketing and the application of advanced analytics like RFM to build a healthy business”, and how “customer lifetime value analysis can be the key to a successful tourism industry”.

Barbara presented a coordinated speech with partner firm — Salter, de Gruchy and speaker Charles de Gruchy.

Launch of BCB&Associates 1995