Barbara Canning Brown launches the “first of many of her firsts!”
According to Gordon Arnaut of The Toronto Globe and Mail. Barbara was the featured speaker to a gathering at the Toronto’s Design Exchange in February 1995. That evening, for her, it was an opportunity to talk about her favorite subject — “Database Marketing and the application of advanced analytics like RFM to build a healthy business”, and how “customer lifetime value analysis can be the key to a successful tourism industry”.
Barbara presented a coordinated speech with partner firm — Salter, de Gruchy and speaker Charles de Gruchy.