Anybody here seen my old friend “accountability”?
As a consequence, it may be time to really start seriously worrying about the potential for government intervention in privacy. But, guess what, it may not be in the form of legislation. The government may just sue you. That day came recently for toysmart.com.
Parent company, Disney, has very quickly stepped in to stem a potential public relations nightmare resulting from the situation. But, let’s look at what went wrong.
- Right hand/left hand One size rarely fits all. One of the two cornerstone principles of Truste is that “No single privacy principle is adequate for all situations”. While toysmart’s policy worked really well to bring Self-regulation in response to fear of legislation “When you register with toysmart.com, you can rest assured that your information will never be shared with a third party.”
- “All information obtained by toysmart.com is used only to personalize your experience online.”
- Stating a privacy position
- It’s not about protecting customers’ privacy. It’s about ethics. Now, there’s a concept.
- Jumped on the TRUSTe bandwagon but didn’t read the fine print
- Need to overcome consumers’ reluctance to purchase on-line
- Closely followed by the Truste initiative, which, as the name suggests, was designed to provide a “seal of approval” around a licensee’s treatment of customer information. And, conversely, provide reassurance to consumers that certain expectations would be met.
- Toysmart.com’s mistake was 2-fold. Tried to package up the customer list with its trademarks, goodwill, URL names
How many retailers are really concerned? Now, many many more.
Charles de Gruchy remembers how it was