Barbara Canning Brown launches the Canadian Catalog Council – April 1989

Barbara Canning Brown is out to re invent the direct marketing industry in Canada and the United States

After working in both the US and Canada Barbara’s experience has confirmed her opinion that Canada is in many respect well ahead of its US counterparts in building out a one-to-one marketing strategy and data management infrastructure.  The Canadian Catalog Council is “one of my efforts to establish Canadian leadership in North American catalog business”.Bob Stacey-page-001

 

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